SALT announces industry-leading Board of Advisors

March 21, 2006 – SALT® Branding, the firm that branded Coca-Cola’s new hybrid energy soda VAULT™, Microsoft’s next generation Windows Vista®, and Wi-Fi™, announced today a Board of Advisors formed from industry leaders in the fields of Brand Management, Venture Capital, and Advertising to help support and focus its strategic growth. The new directors include Fred Goldberg – Founder, CEO and Chairman of Goldberg Moser O'Neill Advertising; Prof. Kevin Keller – E.B. Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College; and Janice Roberts – Managing Director at Mayfield Fund. The Board of Advisors will help guide SALT as it expands its business, client base and market share.

“You cannot act effectively without a comprehensive understanding of the problem, the client, the consumer, and the marketplace at large,” said Paul Parkin, SALT’s Creative Director. “SALT is applying this approach to our own business by gathering the experience and advice of successful industry experts who will help us take our own business to the next level.”

Founded in 2001, SALT is a senior-level team whose new thinking, integrated strategic approach, and breakthrough creative has quickly gathered an impressive roster of both Fortune 500 clients including Microsoft, Disney, Coca-Cola, and Sprint-Nextel as well as venture-backed start-ups including GLU, Medem, Mobile 365, Smugmug, and Vinfolio.

“I am very interested in entrepreneurial cultures and companies that stay fresh and ahead of the curve in their thinking,” said Janice Roberts, Managing Director at Mayfield Fund. “Having worked with SALT on several of Mayfield’s investments, our goals of bringing fresh and strategic thinking to our clients are very much in alignment.”

About the Advisors:

		Fred Goldberg   Founder, CEO and Chairman of Goldberg Moser O'Neil, Advertising Fred Goldberg was Chairman/CEO/Founder of Goldberg Moser O'Neill – purchasing Chiat/Day San Francisco in 1990 and growing the creative award-winning agency to over $500M in billings over the next 10 years with clients that included Dell Computer, Dreyer’s Ice Cream, Kia Motors, Coca-Cola, and Cisco Systems. Fred sold GMO to the Interpublic Group in 1996. From 1982 to 1990, Fred was President of Chiat/Day San Francisco and Chief Operating Officer for Chiat/Day Los Angeles – arguably the greatest creative agency during this period of time, with clients that included Apple Computer, Nike, Nissan, General Electric, and Pizza Hut. Prior to that, Fred worked at Young & Rubicam for over 15 years in Los Angeles and New York. He graduated from the University of Vermont in 1962 and the NYU Stern Graduate School of Business in 1964. Fred retired in 2000, but continues to be active for a number of profit and non-profit organizations.
		Prof. Kevin Lane Keller   E. B. Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College Kevin Lane Keller is E. B. Osborn Professor of Marketing at the Tuck School of Business Administration at Dartmouth College. Keller’s academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Kevin has served as brand confidant to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world. With the 12th edition published in March 2005, he is also the co-author with Philip Kotler of the all-time best-selling introductory marketing textbook, Marketing Management.
		Janice Roberts   Managing Director of Mayfield Fund As a Mayfield Managing Director since 2000, Janice Roberts primarily invests in networking components and systems, mobile communications and consumer-oriented investments; providing portfolio companies with general management counsel, marketing expertise, and a global perspective. Janice currently serves on the boards of Convedia, QuickOffice, Phonebites, Pixim, PlayFirst, SunRocket, and Ubicom. She led Mayfield’s investment in Mobileway and its subsequent merger with Inphomatch to form Mobile 365, the world leader in mobile messaging. Most recently Janice served on the Board of Peribit Networks acquired by Juniper Networks (JNPR). Prior to joining Mayfield, as President of 3Com Ventures, Janice built a successful and synergistic early-stage investment portfolio for 3Com Corporation. She also led 3Com’s Global Marketing and Business Development Operations and led a number of new business initiatives, including the highly successful Palm Computing subsidiary. Janice serves on the advisory boards of the Entrepreneur’s Foundation (EF); the Forum for Women Entrepreneurs (FWE), which supports women-owned and managed businesses; and the INSEAD Business School US Council.

About SALT
SALT is a full-service branding, design, and communications company that helps build leading brands. With its distinctively practical mindset, SALT provides a full range of integrated branding services including brand strategy, naming, design, communications, advertising, and corporate culture. SALT has developed leading brands and programs for a diverse set of companies ranging from Fortune 500s to VC-funded start-ups, including Avaya, Bank of Hawaii, Coca-Cola, Disney, EMBARQ, Fatbrain, Genentech, Glu Mobile, Microsoft, Mobile365, Nissan, Palm, Sprint, Wellpoint, Wi-Fi, and Xerox. SALT – the essential ingredient for branding leaders.

For more information on SALT, please contact:

Paul Parkin
SALT Branding
415.616.1506
paul@saltbranding.com