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Our Services > Naming
When is a word not a word? When it’s a brand. Brand names can transform the literal meaning of a word and represent far more than a dictionary definition. Whether descriptive, suggestive, coined or arbitrary, names become charged with emotions and associations. In a single word they define the values, experiences and perceptions of your business, product or service. SALT creates names that have the power to generate strong emotions, define your business, and build your brand.
But a single brand name is only one component of a brand’s vocabulary. Businesses need naming strategies, systems, conventions, and hierarchies that enable them to clearly define and communicate how a portfolio of products and services relate to one another. Brand nomenclature defines the right words to articulate the brand’s value proposition, to avoid confusion between products and services, to differentiate from the competition, and to build equity in the right brands. Understanding how to create naming architectures is how SALT makes naming not just unique, but organized, understandable, and defendable. |
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