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ADHF is a serious – often-fatal – condition, in which the heart muscle becomes weakened and lacks the strength to adequately pump blood through the body. The Adhere registry, sponsored by Scios, collects data on ADHF from hospitals and physicians; and then distributes benchmark reports comparing cases, treatment, and outcomes against regional and national segments.
When the Adhere brand originally launched, it focused on a core audience of cardiologists and a strong brand identity literally representing the heart. Unfortunately, as the registry evolved, these focal points became less relevant and were restricting the growth of the proposition. A number of alterations to the brand were in order. |
| The “Continuum of Care” concept was used across all Adhere registry communications, to demonstrate the reach of the program as it expands from just cardiologists to broader medical specialists. |
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