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The visual personality of the Adhere brand also needed to evolve. Originally based on the heart (a vibrant “Heart-man” character represented the registry), it became clear that this exclusive focus limited the effectiveness of communications. Brand focus on the relevance and professional quality of the clinical data was imperative. Heart-man was just too consumer focused and undermined the credibility of a scientific, data-rich registry. Heart-man had to go!
The new visual language for the registry created a more scientific focus for the brand. In fact the three focal points within the logo represent the three data modules in the Adhere registry: Across all communications, each module is identified through color-coding, descriptors, and images so there is no mistaking what information is targeted for each audience. |
| As the program moves online, information and data must be easily accessed through the program extranet. The new visual language is applied across all digital presentations and media. |
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