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SALT developed the strategy and thinking behind the p3 equation and the identity system for the Bank of Hawaii Investment Services Group. This work included naming, design systems, identity guidelines, communications, and developing aspects of the brand’s culture. Much of the p3 equation is executed in conjunction with creative partners who handle specific project assignments. SALT is pleased to work together with these agencies to ensure the brand proposition is consistently and clearly implemented.
To change perceptions is hard. To change behavior is harder still. When a brand becomes unclear or out of touch, it needs to step back, review, and redefine its role in the world. Change must be real, thorough, and credible – but recognition is the first step toward recovery. |
