 |
 |
|
|
|
|
|
The Bank of Hawaii is a great bank. It has history, tradition, and success. Yet in the last few years it has had its ups and downs, losing some of the respect and profile it once enjoyed. As part of a plan to correct those failings, it has begun to focus more on its core market … Hawaiians. Hawaii is a microcosm, where relationships and behaviors are rooted in a localized experience. The bank needed to learn how to work better within this unique environment in order to maintain and expand its business. The greatest opportunity for doing so lay in raising awareness among its core audiences – the growing number of affluent, high-net-worth individuals and small-business customers – of its ability to provide a full-service financial proposition. |
| The p3 equation is a “big idea” that unites the People, Products, and Performance of the Investment Services Group into a single proposition. |
|
|
| < 1 2 3 4 5 > back to Case Studies |
 |
|
|
|
|
