SALT
Brand  >  Strategy  :  Naming  :  Design  :  Communications  :  Advertising  :  Culture    
Us
Work
Thinking
Download PDF

The Chinese American International School (CAIS) is the nation’s first and only pre-kindergarten through eighth grade bilingual program in the United States, and considered a model for bicultural education by the U.S. Department of Education. What began in 1981 has today become a thriving campus with over 360 students, with Fulbright scholars among the incredible faculty, and a parent community dedicated to the school’s unique mission. CAIS came to SALT to help create a new brand that crossed cultural barriers, to understand the differences and sensitivities of these different communities, and to unite American and Chinese values together under a common vision.

Whereas the old logo had predominantly positioned the school as Chinese, the new identity unites Chinese and American cultures in a bold, modern logo using characters from both languages.
  <  1  2  3  4  5  >  back to Case Studies Redefine
SALT Branding © 2008 > all rights reserved