 |
 |
|
|
|
|
|
A great brand deserves a great launch: At the beginning of the 2004 school year, the entire faculty, administration, and all the students gathered on the playground to launch the new identity. A parent donated logo t-shirts for all, each with one of the select adjectives printed on the back. All 360 kids, plus the faculty, were organized by adjective – not by age – into an hour of fun activities and photos. Combined with branded posters in the hallways and new flags to support, The Firedragons and the new CAIS brand are fast becoming an integral part of the total CAIS experience.
Go Firedragons! |
| CAIS IS … open, challenging, balance, international, healthy, active, creative, cultural, ready, dedicated, confident, exciting, the future, one community! |
|
|
| < 1 2 3 4 5 > back to Case Studies |
 |
|
|
|
|
