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Based on the brand promise of “Practical Ingenuity,” EMBARQ is a new Voice, Internet, Entertainment, and Wireless company that is about to – in the words of their combative CEO, Dan Hesse – “knock the telecommunications industry around the head with a dose of common-sense.”
EMBARQ – launched on the NYSE in May 2006, under the symbol EQ – is getting ready to change the way people feel about their local phone company.
SALT created the brand strategy, positioning, architecture, name, logo, visual language identity system, and strategic messages for EMBARQ. SALT also developed a wide range of applications to help the brand take flight. |
| SALT created the name, the Jet logo, and the color green to differentiate the brand in the crowded marketplace of telecom, cable, and wireless providers. |
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