 |
 |
|
|
|
|
|
In a world of similar products and me-too offerings, strong brands communicate both verbally and visually to create differentiation and preference at every point of customer contact.
SALT created a distinct “Origami” visual language system for EMBARQ, to express the brand’s energy and dynamism. These powerful angles are built from the triangular shapes and three tones of green found in the Jet logo. The distinctive shapes are used to establish instant brand recognition across all communication materials – including advertising, collateral, retail and the web.
Strong use of color, shape, typography, and imagery all combine to make the EMBARQ brand visually distinctive and instantly identifiable amongst the sea of corporate blue that pervades the category. |
| The EMBARQ visual language is feisty, challenging, and distinctive – qualities that reflect the personality of the company and the management team. |
|
|
| < 1 2 3 4 5 > back to Case Studies |
 |
|
|
|
|
