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To ensure that the brand always speaks with a consistent voice, SALT developed comprehensive brand guidelines to extend the visual language design system and strategic messages across all applications.
SALT created an easy-to-use brand extranet that allows all internal departments and partner agencies to access the same set of approved brand elements. This system allows the brand management team to maintain consistency and control what gets produced, while providing all creative partners the tools needed to create a wide range of branded communications quickly and cost effectively.
SALT continues to act as brand guardian for EMBARQ, working with the brand team to create ongoing strategic and creative solutions – including partner communications, corporate environments, business events, and recruitment advertising. |
