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For the 20,000 EMBARQ employees scattered across 18 states, the separation from Sprint was bittersweet. Building loyalty to the new company was key to ensuring the new brand was launched with their full support and involvement.
SALT worked with HR and internal communication teams to create a strong brand culture for EMBARQ, well before the brand was revealed to customers. Launched internally in January 2006, the employees helped build the new company that went public five months later. Their brand loyalty is winning new customers, and driving the company forward every day.
Are you ready to EMBARQ?
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