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First it was the TV, then the computer – now the mobile phone. Today, the “3rd Screen” is getting a lot of attention from major investors and companies alike. Why? Consumers all over the world are addicted to their mobile devices and all that they can do – for businesses this means new markets, new opportunities, and new forms of entertainment. Recognizing this huge opportunity, Sorrent (a leading U.S. mobile game developer) and MacroSpace (a leading European technology provider) got together to create a new company that delivered to consumers the breadth of mobile content in a single destination.
SALT developed the entire Glu brand, including the positioning, name, logo, visual language design system, and all key applications to launch the brand.
SALT created the Glu name, the logo, and the “g-man” character as an easily accessible and fun personification of the Glu brand. |
