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The big idea behind the Glu brand is “additive entertainment.” Glu creates fun and compelling ways to spend tidbits of time – commuting to work or going to school, waiting for friends or waiting in line, or just relaxing for a few minutes in between calls.
Glu is establishing itself as a primary destination for, and distributor of, original and licensed mobile content and entertainment – primarily games. But expanding to include glu-tones, glu-screens, glu-sounds and glu-news. |
