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To differentiate Glu from the competition, SALT avoided the clichéd approach of most gaming sites that focus exclusively on teenage boys, even though a high percentage of mobile gamers are female.
SALT developed a bold design that focuses on the brand and organizes different mobile content into simple color-coded sections that focus on the different user experiences, not the language of any one style of game. |
| Developed and launched in under 7 weeks, Glu has quickly climbed to the #2 position in mobile gaming industry. |
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