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Extending the brand beyond the web, SALT created the launch campaign at E3 – as well as all online and offline communications including digital catalogs, collateral, advertising and promotions.
SALT developed a guerilla campaign to launch Glu and “g-man” at the launch event and gain awareness for the brand in a cost-effective and impactful way. In an incredibly short amount of time, “g-man” has become established as an instantly recognizable mobile icon and Glu a leading brand in the mobile world.
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