 |
 |
|
|
|
|
|
Jawbone is the first mobile headset to use “Adaptive” technology. Even the most current mobile phones, offering advanced Internet and video capabilities, still rely on 30-year old audio processing techniques. SALT helped Aliph profile and identify the best potential target segments in the consumer marketplace in order to develop a brand proposition and strategy to appeal to consumer needs. The proposition needed to neatly integrate both form and function, style and substance together into a distinctive visual statement. The “Adaptive” headset was born. |
| Jawbone’s brand communications are simple and direct – from the “Combat Noise” advertising campaign to the “Know Me, Try Me, Buy Me” language of the website and product demos. |
|
|
| < 1 2 3 4 5 > back to Case Studies |
 |
|
|
|
|
