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Jawbone launched in September 2004, with a great review from Walter Mossberg in The Wall Street Journal and a Silver Award for Product Design from Business Week. The name, brand experience, and advertising support the product as it redefines the standard for mobile headsets – and establishes the new “Adaptive” headset category.
Combat Noise – with military-grade audio technology and intelligent design |
| SALT developed an online advertising campaign, to drive customers to experience for themselves Jawbone’s exceptional audio quality. |
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