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In 2000, Microsoft partnered with SALT to position, name, and brand a new program, created to help build deeper relationships with executive and technical decision makers, called Microsoft Executive Circle. In 2004, having worked with Microsoft on many corporate brand initiatives, SALT was called upon again to help redefine the program brand. The new design expression and toolkit more closely aligns the Executive Circle program with Microsoft’s new corporate strategy and positioning.
The new expression for the Executive Circle program creates a closer relationship with the Microsoft brand, and introduces the image concept of “dual perspectives” – allowing you to see both the big picture, and the relevant details. |
