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Maintaining a strong relationship requires hard work and commitment. Microsoft understands the importance of relationships with highly influential executive and technical decision-makers. Growing beyond the desktop into broader information technology solutions, Microsoft wanted to be recognized as a company that delivers more than just software – they offer business and technology consulting services, strategic partnerships and reliable technical advice. To do this, Microsoft created the Executive Circle program focused on “looking, listening, thinking, and sharing” – technology issues facing executives today. Four years later, the Microsoft Executive Circle program has helped them create that relationship. |
| SALT developed the new design system and implemented it across all communications for print, web, promotions, and training materials. All brand elements are held together with the simple use of the charcoal band. |
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