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As part of a broader corporate initiative, SALT had worked with Microsoft to design and define brand roles for many of its products and programs under the corporate umbrella. Applying these new principles to the Executive Circle program, SALT evolved the brand to reflect the broader positioning goals, while still delivering against its original objective. |
| SALT developed the brand elements for the Executive Circle program – building upon the new Microsoft design system, while retaining its personality and specific audience focus. |
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