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When two companies come together, incredible change occurs – both inside the organizations themselves; and within the industry, marketplace, and customers they serve. Redefining a business requires focus and discipline in every aspect of the brand and its communications. SALT helped Mobile 365 create a compelling brand proposition, name, and visual identity system that would motivate, support, and reflect their global leadership position.
The new name – Mobile 365 – was inspired by the company’s ability to deliver its services and connect customers with 99.999% reliability, 365 days a year. The unique numerical font in the Mobile 365 identity was used creatively throughout communications. |
