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SALT focused the brand on the synergy formed by the merger – the global reach, the superior infrastructure, and the deep content experience that would increase revenue potential. The broad range of combined capabilities and reputation for reliability inspired creation of the new name, Mobile 365. In addition, SALT helped align the go-to-market strategy – shifting the focus from individual technology products, to three clear service area categories that meet the needs of their diverse customer base. |
| The launch website focused on the business proposition encompassed in “The 365 Advantage.” Mobile 365’s combined services categories – Messaging, Interaction and Gateway Services – best address the interests of a wide range of customers. |
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