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SALT developed the brand theme “Know Your Financial Landscape,” and conceived a new visual identity. Created to represent the eight individual islands, and a traditional Hawaiian geometric weaving technique, the new identity captures the vibrancy and heritage of the local culture. Colorful and unique, the symbol is used to identify all Pacific Capital Funds communications from high profile sales tools and collateral, to simple one-color updates and reports. |
| The Pacific Capital Funds brand identity represents a colorful portrayal of the eight Hawaiian Islands, combined into a unique and iconic symbol. The elements are linked geometrically in a traditional style of weaving unique to the islands. |
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