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SALT balanced the strong, distinctive identity with a simple visual language inspired by a local experience of the landscape. To bring the concept alive, the bank commissioned a series of photographs, revealing this dramatic landscape – hidden beaches, secret valleys, and sculpted lava. These were then combined with the strong colors and graphic shapes of the logo to create a simple but distinctive solution for marketing, communications, and advertising. |
| From websites and presentations, to collateral and reports – the PCF identity built upon the graphic simplicity of the logo, and the natural beauty of the landscape. |
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