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SALT, in partnership with Robert Half International (the parent company), has developed almost every application of the Protiviti brand – from concept to launch. This includes the brand strategy, naming, identity design, printed communications, online strategy and web design, advertising for print and broadcast, corporate business and presentation materials, internal communications and videos, brand guidelines, and a full brand management service that continues today.
Creating a new brand may be driven by many factors; a market opportunity, a development in technology or an organizational change. It may be developed over years, or overnight. Its past may be prestigious, or unknown – but its future must be focused, and what it stands for must be clear. |
