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In June 2002, barely six weeks after those opening conversations, Robert Half International arranged an employment agreement with over 70 partners and created Protiviti, an independent risk consulting business providing global services to the Fortune 1000. For Protiviti, its independence is a clear point of differentiation from both the Big 4 and niche competitors. For Robert Half, the nation’s leading provider of premium staffing services, it was a natural extension of their brand into high-end consulting.
Ironically for a risk consulting business – driven by systems and procedures – the usual approach and timeline for developing a comprehensive brand proposition just wasn’t going to happen. |
| The “Say I” campaign targets C-level audiences through national broadcast, print and vertical industry publications. |
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