 |
SALT delivered for Sprint a new brand positioning, to help them clearly define who they are in today’s crowded telecommunications marketplace. A positioning they could own and deliver against credibly. A positioning that reflects the historical strengths of the Sprint brand while allowing them to move forward with focus. A positioning that resonates with frustrated customers struggling to select one brand over another, and looking for a promise beyond price.
Sprint is a global communications provider serving more than 26 million customers in over 100 countries. With approximately 65,000 employees worldwide and over $26 billion in annual revenues, Sprint wants to stay a leader in the market. |
