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Sprint is widely recognized for developing state-of-the-art network technologies, including the United States’ first nationwide, all-digital PCS network. But their pioneering early lead in the digital world, and the perception they deliver crystal clear calls (the famous pin-drop icon), has slowly been eradicated as more and more carriers have updated their networks and services. With prices plunging, services becoming commoditized, and customer loyalty going out the window, Sprint needed a way to reconnect with its customers and deliver a meaningful experience that they would value. Sprint needed to clearly stand for something again. |
