The winning strategic idea has once again become the cornerstone of Sprint’s brand strategy and communications, but is now being extended to various aspects of Sprint’s service proposition.
“This is a new day at Sprint,” said Tim Kelly, Senior Vice President of Marketing at Sprint Consumer Solutions. “Sprint is the industry leader with innovative devices and applications, and now we are putting that same innovation into every customer interaction – from network quality, to customer service, to retail expansion – to change wireless for the better. The new advertising will demonstrate Sprint’s promise to treat both new and existing customers with the respect and fairness they deserve.”
One Sprint. Many solutions.
To bring the new positioning alive, a national television and print advertising campaign – created by Publicis & Hal Riney – can now be seen. Watch one of the new commercials yourself, and see what you think. After all, you’re a consumer too.
