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Windows is the crown jewel of the Microsoft business. The operating system drives PCs, game consoles, media centers, smart products, car electronics – and now mobile devices. Windows Mobile is bringing the familiar desktop experience to the wireless world, enabling PDAs and mobile phone users to stay connected and in touch – wherever they are, whenever they want. SALT helped develop the Windows Mobile proposition, and articulate the value to its key audiences – consumers, businesses, partners and developers – through messaging and communications.
The Windows name and identity is one of the world’s most recognized and valued brands. As Microsoft extends it into the mobile world, defining its role in communications is key to both protecting and leveraging its brand equity. |
