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The Windows Mobile brand communicates directly with consumers as well as developers, OEMs, mobile operators, and third party channels to develop, distribute, and market its technology. By creating audience-specific messages with tangible benefits (e.g. product effectiveness, return on investment, and brand value), and developing an effective partner program, Windows Mobile gained the level of support needed to catapult the brand into a leading position – as a new mobile operating system from the world’s leading software developer.
Take What You Know and Go! |
| SALT created “Brand Synergy” partner communications to help establish the new brand. While Windows may be #1 on PCs, they will have to prove themselves as the best choice in mobile telecommunications: Leveraging the brand equity in Windows is key to their success. |
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